Just like a fine wine, it's the taste of the Cuban terroir that comes through, from the world famous Cuban tobacco, to the rich and sweet fruits of a Cuban garden to spices and vanilla flavour brought by long ageing. And you can even taste the raw material used to make the rum: Cuban sugarcane. Coat the sides of the glass with the rum, then shake it off to discard the last drops, leave it to dry and then, after 20 minutes, smell. Only a a great rum leaves off aromas in a glass for a such a long time.